I grew up on a flower farm near Medellín, Colombia. I spent my childhood among plants and animals. I feel lucky about it.
I studied in Argentina, and I've been working in advertising since 2007. First, I worked as a copywriter for DDB Colombia, then as a Creative Director for DDB Colombia and Young & Rubicam Colombia. I moved to Puerto Rico to work as an Associate Creative Director at DDB Latina. Then I moved to Spain to work as a Creative Director at Young & Rubicam Madrid. I'm currently Creative Director at Goodby Silverstein & Partners in San Francisco, California.
Throughout my career, I’ve worked for major brands such as Coca-Cola, Pepsi, Adobe, Comcast, Xfinity, Doritos, Clorox, Unilever, SABMiller, Fiat, Alfa Romeo, Adidas, Energizer, Honda, Military Forces of Colombia, Goodyear, Texaco, Opel, and Telefónica.
My work has been awarded in Cannes, D&AD, One Show, ADC, Webby Awards, Clio, LIA, The Drum, ANDY, New York Festival, Shots, AICP, Fiap, Ojo de Iberoamérica, El Sol, El Dorado, Antigua, Young Lions Colombia, and my work also has been published in Archive Magazine. Nominee by Ad Age as Creative of Year in the A-List 2020.
Goodby Silverstein & Partners / Creative Director
March 2022 - Present - California, United States.
Goodby Silverstein & Partners / Associate Creative Director
January 2018 - March 2022 - California, United States.
Young & Rubicam / Creative Director
July 2015 - December 2017 - Madrid, Spain.
DDB Latina / Associate Creative Director
July 2014 - June 2015 - Puerto Rico.
Young & Rubicam / Creative Director
July 2011 - May 2014 - Bogotá, Colombia.
DDB / Copywriter, Creative Director
May 2007 - July 2011 - Bogotá, Colombia.
RECOGNITIONS
5 Emmy Award nominations
16 Lions at Cannes Lions
1 White Pencil, 2 Graphite Pencils, and 2 Wood Pencils at D&AD
1 Grand Prix and 9 One Shows
5 Webby Awards
10 Clio Awards
7 LIA Awards
4 Golds ANDY Awards
Grand Prix National Addy U.S.
Grand Prix The Drum
1 Grand Prix and 27 Ojo de Iberoamérica
Winner at El Sol (Spain), Fiap (Argentina), El Dorado (Colombia), Antigua Festival (Guatemala)
The Drum, Shots, AICP, App of the Day on the Apple App Store
#11 best copywriter at One Show's 2020 ranking
#3 best copywriter at ADC's 2020 ranking
Nominated by Ad Age as Creative of Year in the A-List 2020